Barnardo's – Cut Them Free

Brief

Create an animation that will boost awareness of Barnardo’s child sexual exploitation (CSE) campaign – Cut Them Free

Solution

We wanted to avoid using actors and instead chose an illustrative approach to have more control over the sensitive subject. The story is loosely based on a Barnardo’s case study of a young girl who ran away from home and was subjected to CSE and later helped by Barnardo’s. I directed, illustrated and animated the short film. It was launched on Barnardo’s website in August 2012. To date it has had over 3000 plays on Vimeo and Youtube