Young Lions Health Award

Brief

Propose a toolkit including a digital activation, print ad and video idea to raise awareness among caregivers about how early stimulation – including play, music, reading and singing, exposure to different textures and smells – helps foster children’s cognitive, social and emotional development in the critical first years of life

Solution

Our solution was to focus on music as a tool for caregivers to engage with children. We created a campaign asking caregivers to upload videos of their children engaging with audio and musical stimulation. We would use the footage from our 'Mini Band' to create a music video that would be released on Universal Children's Day